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Catégorie : Marketing

The Federation of Quebec Maple Syrup Producers (FPAQ) announced this morning that it will expand its plant/warehouse in Laurierville by an additional 32,000 sq. ft., for a total surface area of 267,000 sq. ft. The expansion comes just two years after the official opening of the facility in October 2013. The additional warehouse space, a […]

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Every year, Quebecers eagerly await the return of sugar season. And every year, the season brings its share of libertarian arguments about the way maple syrup is marketed. Unfortunately, many columnists seem to simply echo these arguments without really questioning their validity. So once again, the Federation of Quebec Maple Syrup Producers, representing 7,300 maple […]

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Tubulure de plastique

In an article published in the November 5 issue of Terre de chez nous about the annual assembly that had just been held, readers were informed that “maple syrup producers will share an additional quota of 460,000 taps next year.” The news, especially the words “next year” raised high hopes among the many applicants for […]

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