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Catégorie : Promotion

Recognition of outstanding leadership As part of the International Maple Syrup Institute (IMSI) Annual Conference, held from October 21 to October 24, 2019 in the State of Minnesota, USA, Julie Barbeau, Innovation and Market Development Advisor at the Québec Maple Syrup Producers (PPAQ), received the prestigious Lynn Reynolds Award. This award, presented annually by the […]

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A website dedicated to maple research After several months of work, the brand new maplescience.ca web platform was put online in April 2019. This website, developed by the Promotion, Innovation and Market Development team of the Quebec Maple Syrup Producers (PPAQ), in collaboration with two New York agencies, Padilla and Foodminds, is an intuitive and […]

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The Federation of Québec Maple Syrup Producers (FPAQ) has launched its very first integrated communications campaign to invite Quebecers to rediscover maple and increase its popularity. Through the tag line “Incredible Maple”, this campaign underscores the versatility and unique, delicious taste of Québec’s favourite ingredient, while shedding light on its best-kept natural secrets. For the […]

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Last night was our annual event La fête de l’Érable. It launches the maple season by targeting the specialized medias. This year, the event highlighted the growing success of maple in the United Kingdom. You can see pictures of the event on Twitter, using #fetedelerable, and soon on the I love maple Flickr. For more […]

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Origin and Destiny: the Remarkable Journey of Quebec Maple On Februray 2, 2016 at Arsenal Montreal, Maple Products from Quebec launches its 2016 season by telling the unusual story of maple in a presentation called Origin & Destiny: the Remarkable Journey of Quebec Maple, to an audience of prestigious guests from Quebec, the United States, […]

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 The Wealth of Maple Products from Quebec: Gastronomic, Economic and… Environmental! Innovative new Study reveals Ecosystem Goods and Services Generated by Quebec Sugar Bush Commonly regarded as the source of delicious maple products, the Quebec sugar bush is now seen in a new light: as a generator of ecosystem goods and services that are regarded as […]

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To mark the 25th anniversary of the joint plan, the Fédération des producteurs acéricoles du Québec is organizing the first ever International Maple Symposium, on November 20 and 21 at the Quebec City Convention Centre. The federation is inviting world-class speakers, who will address a wide array of topics, including the challenges of maple business […]

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The Federation of Quebec Maple Syrup Producers (FPAQ) continued its pursuit of foreign markets on behalf of the Canadian maple industry yesterday with a charm offensive called Maple Christmas Showcase at the Canadian High Commission in London.  This first promotional effort in the UK market, starting at the all-important time on the London calendar when […]

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