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Official launch of the 2019 maple syrup season

An opportunity to recognize Quebec’s maple syrup producers  for their economic contribution 

At the Bois-de-Coulonge sugar bush in the heart of Québec City, Samuel Poulin, Member for Beauce-Sud and Parliamentary Assistant to the Premier (youth), tapped a maple tree this morning in the presence of representatives of the Producteurs et productrices acéricoles du Québec (PPAQ) to officially launch the 2019 maple syrup season. It was a symbolic gesture that Quebec producers have made in earnest 48 million times in recent weeks to get ready for maple syrup season.

“Maple syrup is an important natural resource and economic driver for all of Quebec,” said Mr. Poulin, whose riding includes a large concentration of sugar bushes and the municipality of Saint-Robert-Bellarmin, which boasts the largest number of taps per capita—nearly one million for 575 residents.

Collective marketing: A system that sweetens the maple economy

The official launch of this year’s maple syrup season is an opportunity to highlight the achievements of an industry that is a great source of pride for Quebecers. A recent study by Institut de recherche en économie contemporaine (IREC) explores some of the reasons Quebec’s maple syrup industry has been able to accomplish so much. The study notes that the industry’s institutional model has yielded good results. In the space of a single generation, the system created by producers has enabled the maple industry to:

  • Evolve from a secondary economic activity into a full-fledged economic sector
  • Professionalize the role of producer
  • Boost production in a sustainable way
  • Drive product quality, innovation, and market development
  • Stabilize pricing

For more details, read the press release 

Samuel Poulin, député de Beauce-Sud et adjoint parlementaire du premier ministre du Québec, Jeannot Lachance, maire de Saint-Robert-Bellarmin, Siropcool, mascotte Érable du Québec, Serge Beaulieu, président des Producteurs et productrices acéricoles du Québec, Marie Brousseau et Karine Douville, acéricultrices


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