Under the powers granted to it by the Loi sur la mise en marché des produits agricoles, promote the interests of local maple syrup producers and develop and exploit the full production and sales potential of Québec maple products in accordance with sustainable development rules.
Be recognized as the global leader in the collective promotion and marketing of maple products. Generate maximum engagement, pride, and sense of belonging among maple producers, partners and consumers.
The PPAQ affirms the importance of applying accepted ethical principles and is governed by the following prevailing values in its discussions, actions and décisions:
Always act in the interests of the group by focusing on collective action and democracy in the organization.
Be attentive to the needs of our maple producers, partners and consumers at home and abroad.
Be driven at every level by the passion generated by Quebec maple products.
Set ourselves apart through innovation to boldly build the future together. Pursue excellence, support creativity and act as a leader in order to break new ground.
Establish our organization’s broad aims through a consultation and governance process that allows everyone to express their views and opinions.
Sustainably develop Quebec’s maple syrup resource while ensuring that future generations can do the same.