Since 1990, Quebec’s maple syrup producers have developed tools to structure and optimize the marketing of Quebec maple syrup.
The joint plan established in 1990 brought the maple syrup industry into the modern era, but expansion really took off in the 2000s with the introduction of three major marketing tools:
- Bulk maple syrup sales agency
- Global Strategic Maple Syrup Reserve
- Policy on quotas
Between 1990 and 2019, progressive development of orderly and structured bulk maple syrup marketing yielded telling results:
- The number of taps in production increased by 145 %, from 19.6 to 48 million.
- The volume of maple syrup produced rose 321%, from 37.8 to 159 million pounds.
- The value of maple syrup at the farm gate increased by 435%, from $63.9 to $342 million dollars.
Key dates in the history of the PPAQ and the Quebec maple syrup industry’s development
Creation of the Fédération des producteurs de sucre et de sirop d’érable du Québec (Federation of Quebec Maple Sugard and Syrup Producers) under the Professional Syndicates Act
Adoption of a provincial joint plan for maple syrup producers by 84% of producers in a referendum
Signing of the first bulk maple syrup marketing agreement
Establishment of the Global Strategic Maple Syrup Reserve
Creation of the bulk maple syrup sales agency managed by the PPAQ
Implementation of the policy on maple syrup production quotas
Purchase of a commercial building in Laurierville for use as a maple syrup plant/warehouse
Official opening of the Laurierville plant/warehouse and start of surplus maple syrup pasteurization and storage operations