Claude Legault takes lead in maple’s fall campaign

The Québec Maple Syrup Producers fall promo campaign for the Érable du Québec generic brand kicked off this week, featuring actor Claude Legault.

We’re emphasizing maple’s versatility in lesser-known ways, like in coffee, soup, or your favourite spaghetti sauce, reminding Québecers that maple is good in everything!

This push will enjoy major visibility, lasting all the way to the end of the year on TV, signage, and digital media. Go to Érable du Québec to see the ads. French only.