With their draft pick, the Montréal Canadiens choose… Érable du Québec!
It’s a natural move. The Montréal Canadiens and Érable du Québec have signed a three-year agreement, combining an iconic symbol of Québec culture with its favourite sport. The partnership was announced to great fanfare on October 5th with this communiqué and video.
Hockey fans will be seeing a lot of maple syrup on the big scoreboard above centre ice and during intermissions at Bell Centre home games.
All season long, Québec’s 13,300 maple producers will be raising a glass (of maple syrup) to our heroes in Bleu Blanc et Rouge!
All season long, we’ll be raising our glasses (of maple syrup) to cheer the Habs to victory!