Our Team has Maple in its Veins

the board of directors

The Board of Directors of Québec Maple Syrup Producers (QMSP) is made up of the presidents of the regional maple syrup unions and the president, who is elected at the QMSP annual general meeting.

  • Serge Beaulieu

    President
    See Bio
  • Luc Goulet
    1st Vice-President, Côte-du-Sud
    See Bio
  • Éric Bouchard
    2nd Vice-President, Mauricie
  • Normand Foisy
    4th Executive Member, Outaouais–Laurentides
    See Bio
  • Francis Roy

    Not appearing on the photo
    Beauce
  • François Béliveau
    Montérégie-Ouest
  • Guy Breault
    Lanaudière
  • Dany Fortier
    Centre-du-Québec
    See Bio
  • Alain Gauthier
    Québec–Rive-Nord
    See Bio
  • David Hall
    Montérégie-Est
    See Bio
  • Jonathan Blais
    Not appearing on the photo
    Estrie
  • Francis Lessard
    Appalaches-Beauce-Lotbinière
  • Justin Plourde
    Bas-Saint-Laurent–Gaspésie

management team and staff

Reporting directly to the Board of Directors, general manager Simon Trépanier and deputy general manager Isabelle Lapointe oversee the mission and development of QMSP’s strategic plan. They manage a staff of some fifty employees in our offices at Maison de l’UPA in Longueuil and the plant and warehouse at Laurierville. The organization’s administrative structure is divided into 5 departments:

1
Administration, Finances, and Marketing
2
Corporate Communications and Organizational Affairs
3
Quotas and Regulations
4
Promotions and Market Development
5
Warehouse Logistics and Inventory Management

Our dedicated staff has maple in its veins and a mandate to defend the interests of Québec’s 11,300 maple producers by applying QMSP’s many marketing tools: the joint plan, sales agency, marketing agreements, the Global Strategic Maple Syrup Reserve, and regulations including those governing quotas.

They also provide services to members, help put local maple producers in a position to succeed, and promote Québec maple syrup, notably through the development of new markets.

Next section
QMSP's Social Commitment