Privacy Policy

Privacy Policy for the Federation of Quebec Maple Syrup Producers’ Websites

Last revised: 2015/02/20

The Federation of Quebec Maple Syrup Producers (the “FPAQ”) respects the private life of all users of FPAQ websites found at the addresses www.fpaq.ca, www.siropderable.ca, www.jaimelerable.ca, www.creatifsdelerable.ca, www.icionsertduvraisirop.ca and www.siropcool.ca and of all other websites operated by the FPAQ (collectively and individually the “Website”), and undertakes to protect it, in accordance with this Privacy Policy.

This Privacy Policy explains how the FPAQ handles information collected during your activities on the Website.

Any user of the Website is deemed to have read, accepted and recognized the validity of the Privacy Policy. If a user of the Website does not accept the terms of the Privacy Policy, they must stop using the Website. The FPAQ may, at any moment and without prior notice, modify this Privacy Policy. The users of the Website are asked to check regularly if the Privacy Policy has been modified. The users are deemed to have accepted any modifications to the Privacy Policy if they continue to use the Website following publication of the modifications.

Collection of personal information

The FPAQ may collect personal data of users who visit and use the Website.

This “personal data” is data that allows you to be identified, such as your name, your contact information, your email address, etc. The FPAQ collects personal data when you consent to provide it when registering for an FPAQ service, more specifically when you decide to sign up for a newsletter, to participate in an FPAQ promotion, to participate in an FPAQ survey or when you make a request through the Website. The FPAQ may also receive personal information from its commercial partners or other third parties, on the condition that these third parties confirm that you authorized them to share this information.

The Website may include an electronic bulletin board or similar so called Web 2.0 features. You must be aware of the risks associated with personal information supplied through a blog, an electronic bulletin board or any other similar Web 2.0 tool. The information supplied using these tools is not covered by the Privacy Policy. As such you must maintain great vigilance if you decide to supply personal information through these means of communication and you transmit this information at your own risk. This information may be collected and used by a third party without your prior consent and the FPAQ does not take any responsibility relating to this.

Use of personal information

The FPAQ may use the personal information collected for the following purposes:

  1. a) To supply you with the services or information requested, to communicate with you to respond to a question, in order to ensure internal quality or to manage the quality of the information provided through the Website.
  2. b) In order to provide you with news and inform you of updates, promotions and recipes relating to maple products, but the sending of these electronic messages is done in accordance with laws known as anti-spam and you may, at any time, request that the FPAQ removes your email address from its Internet mailing list.
  3. c) If you participate in a competition or another FPAQ promotion, we may, in accordance with the regulations of the competition or the promotion, use your name and certain other items of personal information for administering the competition and the promotion, to communicate with competition winners, and to announce and promote the winners, for example.
  4. d) the FPAQ may also use personal information if it has reasonable motive to believe that it may be useful for an investigation relating to the infraction of a federal, provincial or foreign law, or to ensure the protection or defence of a legal interest.

Communication of personal information

The FPAQ undertakes not to sell, rent or share your personal information with anyone. The FPAQ shall only communicate your personal information to third parties in the following cases:

  1. a) You have expressly authorized the FPAQ to communicate your personal information for a specific purpose.
  2. b) The third parties in question are acting on the behalf of the FPAQ as agents or suppliers of goods or services, and the information is only supplied to them in order to improve the services provided by the FPAQ. These third parties must respect the strict contractual conditions that oblige them to maintain confidentiality of all personal information and to only use this information for purposes associated to the provision of services for the FPAQ.
  3. c) Pursuant to the applicable conditions of an FPAQ service, to assist in the provision of the service in question, particularly to satisfy legal requirements.
  4. d) If the FPAQ is obliged to supply personal information in response to an order rendered in the correct form by a court, a summons to produce documents, an investigation by authorities, or whilst this information be otherwise required by law. The FPAQ also reserves the right to inform legal authorities of any activity that the FPAQ believes, in good faith, to be illegal. The FPAQ may communicate certain personal information when it believes such communication necessary to protect the rights, goods and security of third parties as well as those of the FPAQ.

Security of personal information

The security of your personal information is important to the FPAQ. The FPAQ takes reasonable technical, contractual, administrative and material measures to protect the personal information that you supply. Employees of the FPAQ that have access to your personal information may only use it in accordance with the principles established in this Privacy Policy and the applicable laws.

Access to personal information

You may access your personal information in order to consult, update, modify or delete it by communicating with the FPAQ using the following email address: info@fpaq.ca.

You may also contact the FPAQ at the following address:

Fédération des producteurs acéricoles du Québec
555, boulevard Roland-Therrien, bureau 525
Longueuil (Québec)  J4H 4G5
Telephone: 450 679-7021, 1 855 679-7021 (free of charge)

Questions, comments or suggestions

If you have any questions, comments or suggestions regarding this Privacy Policy, or the practices of the FPAQ relating to privacy, that are not covered in this Privacy Policy, you can communicate with the FPAQ using the following email address: info@fpaq.ca.

Third party social media

The FPAQ uses social media (for example Facebook and Twitter) as well as operating the Website. These social media accounts are public and are not hosted by the FPAQ. Users that decide to interact with the FPAQ through these social media must read the conditions of service and privacy policies of these third-party service providers and the applications used to access them.

The personal information that you supply the FPAQ with through these social media sites is collected in order to record conversations (for example questions and answers, comments, “likes”, retweets) between you and the FPAQ. This can be used to respond to requests, perform statistical analyses as well as for preparing reports and for all other purposes indicated in this Privacy Policy.


The FPAQ takes special precautions to comply with applicable laws relating to the privacy of children and adverts that target them. Even if the majority of the content of the Website is aimed at a general audience and not children, some sites or sections have an appeal to children. In the possible scenario where games or special competitions aimed at children are accessible on the Website, additional features specific to these activities shall be displayed and the FPAQ assures that any collection and use of details and personal information is done in accordance with the law and with verified parental consent. The FPAQ does not wish to collect personal information about children without verified parental content or in any way that is outside of what is permitted by law. If you believe that the FPAQ is doing so, however, we would kindly request that you let us know.

Collection of non-personal information

The FPAQ may collect non-personal data of users who visit and use the Website.

This “non-personal information” is information such as an Internet Protocol (IP) address, the date and time of the visit, the pages visited, the domain used to access the Website, the type and version of the browser or operating system that you use as well as the website that you came from and the website you navigated to afterwards. Aggregate information, such as demographic statistics about users, the number of visitors and the average usage time of the Website are also considered as non-personal information.

The FPAQ collects or obtains non-personal information from the operation of the Website. For example, when you chose to visit the Website, the web servers can automatically collect non-personal information that is provided by your browser, or a small data package stored on your computer (a “cookie”), or through an invisible pixel (a “web beacon”) or any other form of digital marker.

Use of non-personal information

The FPAQ uses non-personal information to monitor the use of the Website and to improve its operation, perform statistical analyses on all characteristics and behaviours of users, measure demographic variables and the interest of users in relation to specific services, describe its services to third parties and potential commercial partners, and determine the most efficient allocation, how and where, of FPAQ resources. No personal information is divulged in the context of these activities.

The FPAQ may also use non-personal information to inform sponsors about the efficiency of a specific sponsorship. When required, the FPAQ can provide them with global demographic data, particularly on people that have seen and clicked on a promotion. No personal information is divulged in this process and only anonymous and global information is provided.

Cookies are small data packets that are sent to your computer when you open a website. They are stored, either temporarily or permanently, on your hard drive, leaving a trace of your visit. Cookies can record information such as the date and time of your last visit, a response to a question posted online, etc. Cookies can also improve your online experience by recording your browsing preferences for a specific website.

The folders with cookies stored on your hard disk are harmless and can be read and deleted at any moment. As such, you have absolute control over them. This information allows the total number of visitors to each Website to be known as well as the duration of the visits. When you open the Website, a cookie is created and stored on your computer, which allows the FPAQ to “recognize” you each time that you visit the Website.

Many common websites use cookies. The majority of browsers are configured as standard to accept them. If you prefer, you can adjust the settings of your browser so that it notifies you when a cookie is received or for it to refuse to accept them. While you are not obliged to accept cookies, you should be aware that certain features of the Website may not work correctly if you configure your browser to refuse them.

The Website may contain electronic images that are known as invisible pixels (a “web beacon”), allowing the FPAQ to count the number of people that have visited certain pages. Invisible pixels are not used to access your personal information. They are more of a technical method for allowing aggregate statistics to be compiled on the use of the Website. Invisible pixels only collect limited data, such as cookie numbers, the date and time that a page has been accessed and a description of the page that the invisible pixel is found on. The Website can also include invisible pixels placed by partner advertisers or suppliers of web analytics services in order to help the FPAQ to evaluate the efficiency of certain promotion drives or Internet sponsorships.

The sites of the PPAQ

Follow us!
Sign up for our newsletter
© 2020 Producteurs et productrices acéricoles du Québec. All rights reserved.