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The “Incredible Maple” Campaign: Rediscovering Maple from Québec!

The Federation of Québec Maple Syrup Producers (FPAQ) has launched its very first integrated communications campaign to invite Quebecers to rediscover maple and increase its popularity. Through the tag line “Incredible Maple”, this campaign underscores the versatility and unique, delicious taste of Québec’s favourite
ingredient, while shedding light on its best-kept natural secrets.

For the whole story, read our press release

The sites of the PPAQ

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